Info
IBM
Role - Motion Design
Studio - Gretel
Year - 2023
Studio - Gretel
Year - 2023
At Gretel, I worked on IBM’s brand evolution with a focus on defining its motion behavior and motion language. IBM’s motion approach was already grounded in clarity and purpose-driven movement rather than decorative effects.
Building on the idea of the node as a catalyst, I helped shape a motion system based on interconnected behaviors, spanning cascading layouts, typographic equations, and responsive interactions. The resulting motion language operates as a system, reinforcing structure, hierarchy, and clarity across experiences.
Building on the idea of the node as a catalyst, I helped shape a motion system based on interconnected behaviors, spanning cascading layouts, typographic equations, and responsive interactions. The resulting motion language operates as a system, reinforcing structure, hierarchy, and clarity across experiences.
Team - Greg Hahn, Ryan Moore, Sue Murphy, Andy Keating, Daniel Edmundson, Adam Lowe, Luke Barnell, John Choi, Alaijah Hampton, Donovan Brien, Claire Banks, Michael Megalli and Lisa Light.