Info


NYT Cooking Campaign
Role - Motion Design
Studio - Gretel
Year - 2022

A type-driven campaign for NYT Cooking, anchored by “What to Cook,” and expressed through rhythmic, jazz-inspired motion across 30-, 15-, and 6-second social spots. I focused on aligning typographic animation with tempo and edit, using precise easing and match cuts to create a cohesive and energetic motion language.



Team - Ryan Moore, Simon Chong, Nathan Frisch, Caleb Halter, Andrew Brown, John Choi, Michael Hagos, Nate Buchik, Halye Klatzkin