Paypal
Role - Motion Design
Studio - Gretel
Year - 2022


At Gretel, I worked on the PayPal rebranding. Using the new graphic language and logo, I developed a motion system built around the concept of “constantly opening.” The idea of “Open possibility” guided the motion at every level from transitions to frame behavior with elements revealed through the space between the two Ps. The logo itself informed a cropped, flexible layout system, defining how frames expand, shift, and resolve over time. The result is a dynamic, optimistic motion language that brings the brand to life and reinforces PayPal’s sense of possibility.









Team - Ryan Moore, Simon Chong, Carter Bird, Mahek Singh, Jess Watts, Andy Keating, Zoe Lin, Jim Ward, John Choi, Chen Longo, Cyrus Cumming, Liam Hill, Pedro Corzo