Info
Pluto TV
Role - Lead Motion Design
Studio - Gretel
Year - 2023
Studio - Gretel
Year - 2023
Placing viewers at the center of Pluto TV’s universe, this rebrand is built around the brand-ownable concept, “find your orbit.” As motion design lead, I designed motion around the logo and content using infinite rolling, gesture-driven interactions, and perspective shifts. Leveraging 3D space, layered z-depth, and parallax camera logic, flat scenes are transformed into immersive, spatially aware experiences. This approach gives Pluto TV a unique motion system that feels alive, dynamic, and explorative.
Team - Greg Hahn, Ryan Moore, Dylan Mulvaney, Larisa Martin, Chen Longo, John Choi